In-depth interviews

Глубинные интервью — это особый формат беседы, который позволяет заглянуть в самые сокровенные мысли, чтобы понять настроение и мотивацию людей. Этот метод помогает не просто собрать информацию, а по-настоящему разобраться, что движет клиентами, сотрудниками или партнерами.

This is a one-on-one conversation, in which there is no strict script. The interviewer asks questions so that the conversation proceeds naturally, the interlocutor can open up and share personal experiences and feelings. It is in such casual conversations that insights are born that cannot be obtained with standard questionnaires and surveys.

Why do we need in-depth interviews

If you want to improve your product, strengthen your customer service, or understand what inspires your team, an in—depth interview is the perfect tool. Such conversations allow you to identify hidden actions and barriers that hinder people's decisions and behavior. This is not just information, it is a guideline for strategies that will make the business stronger.

Advantages of in-depth interviews

Deep understanding of the context. The interview answers questions that don't even arise from a cursory examination.

Individual approach. Each respondent shares his unique experience, which can then be woven into the canvas of global business solutions.

Insights for growth. Real data that allows you to re-evaluate the potential and hidden business opportunities.

In—depth interviews are a chance to go beyond numbers and tables, to learn about the nuances of people's work and the real problems they face. The material obtained in the course of research serves as a foundation for creating a powerful brand strategy.