Development of a brand communication platform
With its help, the positioning, features, and advantages of the brand are conveyed to the target audience. She captures the essence of the brand by combining history, values, personality, and promise into a compelling narrative. The platform is becoming the main tool for implementing a communication strategy, regulating the use of messages in various channels.
What does the customer get by ordering the brand's communication platform
The communication platform of a company or product is drawn up in a document that contains:
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communication strategy;
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key messages for different segments of the Central Asia;
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tone of voice, language;;
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character, values, mission;
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territory;
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message options in different channels.
The guidance is passed on to the project team and is used in marketing, PR, SMM, and seo.
Stages of development of the brand's communication platform
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Collecting information. Immerse yourself in the brand's history, values, and mission. Studying the audience's characteristics: requests, insights, and needs. Market research and competitor analysis. Identification of industry trends, the best global and local practices.
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Analysis of communication channels. Identification and correction of the features of TM communication in different channels: social networks, radio, television, website, mass media.
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Development of the tone of voice and recommendations for the transmission of messages. Formation of rules for the use of verbal and visual messages. Exploring the brand's territory.
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Development of material submission templates for different channels. Ensuring the synergy of visual and verbal elements that a team of designers, copywriters, and managers is working on.
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Create examples of attractive, relevant content that translates the company's ideas and resonates with the audience.
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Providing the project team with recommendations on the use of the brand's communication platform. Help with implementation.