Space branding

Branding a space creates a unique atmosphere in any premises associated with a trademark: an office, a store, an exhibition stand. That is, in places where interaction with the audience takes place offline.
Concept design in space branding Design development of navigation systems Documentation for implementation Branding of equipment, uniforms, POSM
Space branding
Space branding

This is a set of services that consists of:

  • Concept design. Space analysis and creation of design options.

  • Development of navigation systems. Working out convenient routes for visitors and employees.

  • Documentation for implementation. Harmonization of design elements with constructive technical solutions.

  • Branding of equipment, uniforms, POSM. Registration of all types of physical media according to the identity.

Why visual communication is important when designing a space

Why can't you think about the design yourself — choose a simple solution that seems convenient to everyone? It is possible, but it will be much less effective than branding the territory. Here are the advantages of the design created by the agency's specialists.

1. Increased recognition and memorability

Identity strengthens recognition — the logo, corporate colors, fonts and graphic symbols help to instantly identify the brand. The visual image is revealed in front of the audience, acquiring associations with comfort and ease of interaction with the brand.

2. Image integrity

Visual communication helps to create and maintain a unified TM image at all points of interaction with the audience. This ensures consistency and integrity, which is important for building customer trust and loyalty. The systematic use of identity elements strengthens the brand's perception as reliable and professional.

3. Influence on perception and emotions

Colors, shapes, materials, and combinations can evoke certain emotions and associations. Visual language creates the right mood: comfort in a residential area, energy and dynamics in an office.

4. Support for values, mission, and meanings

Visual communication translates brand messages through the design of a space no worse than verbal communication. It helps to build a deeper connection with an audience of like-minded people. For example, the use of environmentally friendly materials and minimalistic design in office branding can emphasize TM's commitment to caring for the environment. 

5. Improving the customer experience of interacting with the brand

The convenience of navigation, aesthetics and functionality of the space play an important role in creating positive impressions for customers.

6. Improving competitiveness

The visually attractive and unique room sets the company apart from its competitors. This is especially important for saturated markets where people choose from a variety of options. Branding helps to create advantages by attracting attention and retaining an audience.

Usage examples

  • Retail. The design of the retail space — stores and showrooms — in the corporate style. Every detail, from the showcase to the cash register, is thought out and corresponds to the brand.

  • Offices.Office branding is an interior that reflects the corporate culture and increases employee productivity.

  • Exhibition stands, event branding.Temporary but memorable booths at exhibitions and fairs that attract attention and convey the main messages of the brand.

  • Residential areas. Branding of premises and adjacent territories where it is pleasant to live and work.

  • Parks and recreation areas. Unique routes and places in the city that make you want to return there.

The stages of space branding from Fabula Branding

We specialize in complex work with a business task. Structurally, taking the client step by step through all the stages of work, we create a holistic image of the space. This approach helps to avoid unforeseen situations and reduce further development costs.

  1. Analysis and planning. The agency analyzes the brand, its values, mission and target audience. Studies the market, trends and trends, and competitors. Conducts research on the current state of the space, develops a design plan.

  2. Concept development. A concept is being created that includes the design and functional elements of the space. These can be layouts, 3D visualizations, furniture and decor placement plans, and a choice of materials and colors.

  3. Implementation. After the approval of the concept, the stage of construction, installation, decoration and final configuration begins. It is important that all the elements are done efficiently and comply with the approved concept.

  4. Evaluation and adjustment. After completion of the work, the result is evaluated. Adjustments are made, if necessary, to achieve the best possible alignment with the goals set.

We have full-time specialists and reliable partners who are able to lead the project from start to finish. This is how we get effective and effective branding of facilities and territories, design of office space and retail outlets. We also help clients save time on finding contractors for different types of work.







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