Design development of navigation systems
This is an actual service for office premises, schools, parks, healthcare facilities, shopping malls. It provides all visitors and employees with an intuitive, inspiring experience of interacting with the brand.
Main functions of navigation design
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Convenience. Routes are thought out for clients. Visitors do not have the opportunity to get lost, which increases their trust and gives the company an important competitive advantage.
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Motivation.A well—thought-out space makes it easier for employees to work, helping them to perform routine tasks faster, such as searching for the right documents or goods, and interacting with each other. The consistency of the office translates the care and values of the company, which helps the team feel involved in the mission and business goals.
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Brand identity. The room makes it possible to use the power of identity in its entirety. If a person feels comfortable and sees beauty around them, they associate their positive emotions with the company and consolidate this image in their minds.
Stages of development of navigation systems from Fabula Branding agency
Navigation design development is one of the services of the Space Branding complex. Its development consists of several stages.
1. Search for business goals
Goal: to establish the main requirements of the company.
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Collecting information. We define the main tasks. For example, simplification of orientation, improvement of customer experience, creation of a comfortable environment for employees.
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Analysis of the target audience. We identify the target audience and study the insights.
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Search for work areas. We find areas that need to be covered by a design navigation system: floors, buildings, and other points of contact with visitors.
2. Room analysis
The goal: to collect information about the external and internal space.-
Studying the plan. We look through the drawings, forming an overall picture of the upcoming work.
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Field study. We analyze all the points for branding on the spot. We identify key landmarks, obstacles, and suitable areas. We are also planning which media should be implemented.
3. Design and implementation
The goal: to create algorithms for building routes, to introduce elements of identity.-
The algorithm for building routes. Implementation of a unified route construction concept for calculating optimal indoor paths.
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Development of physical media options. Design of pointer arrows, signs, signage, posters and other elements. It is done after the conducted research, taking into account the corporate identity of the company's brand.
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Correction. Testing, correction of inaccuracies.
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Escort. Monitoring the work of contractors, developing detailed implementation guidelines.
What do our clients get by ordering a navigation design service
The result of creating a navigation design project by our agency is a well-thought—out system that solves business problems.
1. Increase the level of loyalty. Customers easily find the right areas, goods or services, which reduces stress levels and improves the overall impression of the visit. This increases the likelihood of repeat visits and recommendations.
2. Improving the brand's image and reputation.A thoughtful, aesthetic navigation design system conveys professionalism and customer care. It sets the brand apart from the competition and attracts more people.
3. Increased sales. Customers find the products or services they are interested in faster and easier. If we are talking about shopping malls, the design of the signs guides people to promotions or related products. This increases the likelihood of additional purchases.
4. Optimization of work processes.Employees spend less time on logistical issues and feel more comfortable, which improves their productivity.
5. Increased security.In case of emergencies, navigation allows for quick and safe evacuation of people, which reduces risks. Clear routes help to avoid congestion and conflicts in crowded places.