The concept of corporate video shooting

It covers a wide range of formats: presentation videos, training materials, video reports, image videos. This stage of work determines the success of the project, as well as its compliance with the company's goals.

Elements of the corporate video concept

The purpose of the video

The first step in development is to define the tasks of video shooting:

• image improvement;

• employee training;

• increasing customer loyalty;

• internal communications, motivation of the team.

Target audience

It is important to determine who will watch the video:

• customers, potential buyers;

• partners, investors;

• staff;

• the general public.

Understanding the audience helps to adapt the style and content for maximum effectiveness.

Messages, key ideas

The video should convey the messages that the brand wants to convey to the audience. These can be product advantages, values, important news, or achievements.

Scenario and structure

Script development includes creating a plan, as well as a timeline for the video. It is important to think over the structure of the video: introduction, main part, conclusion. The script should be concise, logical, and able to attract and retain attention.

Visual style, branding

The video must match the company's corporate identity in order to maintain its image. Therefore, ready-made design systems are used for development, the nature of communication and the tone of voice are taken into account.

Format, duration

Technical aspects

The video quality must be high (good lighting, sound, editing). Therefore, you need to carefully prepare for the workflow: assemble the equipment, think over the composition and angles. It is also important to decide where and how animation (graphics, special effects) will be used.

Defining the project team and budget

The development of the concept includes drawing up a work plan based on the planned production costs. We need to set deadlines and assign responsibilities to the team.

Examples of corporate video shooting

1. Presentation videos. They represent the company, its products and services. They are used for promotion at exhibitions, conferences, meetings with partners.

2. Training videos.They are used to train new employees, improve the skills of the team, and explain complex processes or technologies.

3. Image videos.They talk about the corporate culture, mission, and brand values. They help to create a positive image and strengthen customer trust.

4. Video reports. Filming of events, reports on the work done, achievements of the company. It is used for internal communications and communication with investors.