The concept of promotional video shooting

Developing such a concept requires planning and creativity to deliver key messages and stand out from the competition.

What you need to pay attention to when developing

The purpose of the commercial

It can be:

• increase sales of a specific product or service;

• increasing brand awareness;

• attracting a new audience;

• presentation of new products or promotions;

• creating a positive image of the company.

Target audience

Understanding the target audience helps you adapt the video to their preferences. The audience can be segmented by age, gender, interests, as well as geographical and financial status.

Idea

The video should convey the main message that the company wants to convey to the audience. It can be a unique selling proposition, rational or emotional advantages of the brand.

Creative, scenario

A creative concept is a unique idea underlying the script. With its help, the brand's meanings are broadcast in a fascinating format that touches on the audience's insights.

Visual style, tone of voice

The video must match the company's identity: palette, fonts, and formative elements. The tone of voice can vary from serious and professional to funny and creative — it all depends on the brand's positioning.

Duration, format

The videos should be short and dynamic to keep the audience's attention. The duration depends on the platform where it will be placed. Videos lasting 15-30 seconds are optimal for social networks, whereas for YouTube or TV ads, the timing can be expanded.

Technical aspects

The quality of training affects the result even more than the professionalism of the team. Therefore, it is necessary to pay attention to each stage of the work.

• Shooting. Professional equipment and lighting.

• Installation. Using modern video editing software.

• Sound.High-quality voice acting, soundtrack, sound effects.

• Animation and special effects. Current techniques of motion design.