Corporate identity development

Identity is the language of a brand, through which it finds its audience, communicates, and builds trusting, long—term relationships. If the corporate identity design is created unprofessionally or completely absent, the language becomes incomprehensible to the client. Inappropriate palette colors devalue positioning, and media designed in different ways leads to a rapid loss of recognition and demand for the product. As a result, the image and style of the company are destroyed, which leads to financial expenses and a difficult recovery process.

Why is the corporate identity of the company so important

We consider the brand as an integral structure that needs to be worked with comprehensively. In this system, the role of identity is to visualize values, reflect character, personality, goals, and principles.

Our team has repeatedly observed how the introduction of a new visual image has rapidly increased sales and globally transformed our clients' companies. This is because creating an organization's corporate identity affects everything at once:

• helps you find your customer and earn their trust.;

• highlights the strengths of the brand;

• distinguishes a company from its competitors;

• he makes the team fall in love with him, inspiring and motivating;

• It creates a sense of unity among employees, customers, and partners.

First, the company works on the identity, and then the identity works for the company. The brand's corporate identity has served for many years, helping to create an image that will last a long time.

Why our identity always works

We are sure that in order to create a corporate identity, we need a strategic approach that takes into account positioning, customer insights, and the competitive environment. This is an integral part of a comprehensive brand development.

We definitely go through these stages together with the client, creating bright, successful projects.

1. General research, analytics.Before starting to create a visual image, we carefully study the company, the target audience, the market, and the competitive environment. We use relevant marketing tools: we conduct in-depth interviews, media search, surveys, and organize focus groups.

2. Brand attributes research. If we have received a rebranding or redesign, rather than a brand development project from scratch, the team analyzes the corporate identity, logo, positioning, name, and communication.

3. Trendwatching. We explore global and local market trends to create a unique, modern design solution for an organization's corporate identity development project.

4. Brand strategy and positioning. We are creating an important document where values, goals, idea, character, mission, archetype and other elements of identity are spelled out.

5. Creating concepts. We take care of the preferences of our customers, because they are the ones who will have to develop the brand. Therefore, our team offers up to five promising concepts for the project to choose from.

6. Designing a design system. At this stage, a color scheme, typography, and other visual elements are created that reflect the brand's personality and values. After the completion, we create a guideline so that the design tools can be conveniently used in the future.

7. Integration. Based on the design system, the Fabula Branding team designs printed and digital media, equipment, transport, and uniforms. He also accompanies and advises the client at all stages of implementation.

The complexity of solutions, conceptuality, staff of specialists of various profiles — this is what distinguishes a branding agency from a design studio. If you are looking for a holistic and effective approach to solving business problems, we will be happy to help.