Key Visual Development Services

This is the very visual element that repeats itself on billboards, print and media media, helping us instantly identify a company, product, service, or promotion.

Why do we need a key brand image

Imagine that your brand is a hero in history. Then the Key Visual is his face, which people recognize and remember. For example, Apple uses images of devices surrounded by a concise background space to emphasize innovation and modernity. And Coca-Cola forms a strong emotional bond with people, associating the product with pleasant moments in life. Thanks to the key image, we don't just become more loyal, but really get attached to brands.

Therefore, KV is an integral part of the brand strategy. Using Key Visual in advertising and marketing helps to generate and maintain stable audience interest even in the most difficult times. If the key image perfectly matches the company's identity, positioning, mission and values, it opens the door to success and recognition in the market.

The Power of Key Visual

The lack of a well-developed key image negatively affects the success of the brand. KV helps:

Stand out in a crowded market. Overloaded with advertising information, people are able to become interested only in the most vivid, interesting and useful for them.
Increase brand loyalty.A familiar brand with clear meanings inspires more people's trust.

To convey the idea. KV is able to convey information to the audience in an accessible and concise way.

Without a key visual, it is difficult to maintain a balance between an attractive image and brand identity. It's like trying to navigate a dark forest without being able to cling to familiar images.

Key Visual development with Fabula Branding

Usually, a key image is created for a long time, and some of its elements will exist throughout the life of the company. To build a reliable and harmonious design system, our team starts working with market research, competitors, trends and studying all brand attributes. Then the process goes through several stages.

Search for an idea. Designers create several options that will definitely work for the client.

Presentation. Choosing the best Key Visual idea together with the client.

Adaptation. Bringing the result to perfection, working with different types of media.

After completing a project, we always hand over to the client a reliable tool for working with Key Visual: we form a manual, prescribe rules for use on different media and, if necessary, accompany them at the implementation stage. The key images that we have created help brands speak the same language as the target audience, qualitatively promoting the brand on the market.