Logo design and development

A good brand name has no expiration date. It exists outside of time and remains recognizable even after adjustments are made. Therefore, its impact on the brand's success cannot be overestimated.

Identity is an important part of brand strategy and positioning. She conveys the values, the idea, the mission of the brand, helps to stand out in a competitive environment and makes the audience fall in love with her.

How do I know if I need to change my logo?

We know that it can be difficult for a company to decide to change its brand name. This is easy to explain — most of the time, important meanings for the team were embedded in the design, which are difficult to abandon.

This issue is easily solved: there are many ways to maintain continuity. Therefore, we recommend that you apply for a redesign of the logo immediately if problems are found. Here's the checklist.

It looks outdated.Trends in graphic design are changing, and what was trending ten years ago may not be relevant now. An outdated visual solution is associated with outdated equipment and training of employees — one gets the impression that it will be difficult to work with the company.

It doesn't resonate with the target audience. The brand name should be consistent with the values and lifestyle of the Central Asian country. If the emotional connection is lost, this is a wake—up call for an identity update.

It scales poorly.Sometimes the company's logo looks good only in large size, and when it is reduced, the details are lost, and recognition decreases.

It does not correspond to global changes in the company, for example, mergers or acquisitions. In this case, the updated visual image should tell about the transformation of the company and build a new identity.

Poorly executed. It's never too late to change your image for the better. At the start, not every company has the funds for a professionally executed identity. But if the market position can already be called confident, it's time to order a logo.

Why do online logo generators only harm the brand?

The generator seems like a simple solution for the company, but in the long run it will only bring problems. There are several reasons for this.

Lack of uniqueness.Designers work according to templates — there is a high probability that other companies have used the same cliche to create a corporate logo.

Limited choice. It is almost impossible to make edits to the generation. Some designers offer customization options, but even they are limited only to changing the color, font, and text. Companies need a logo that captures the values of the brand and shows it from its strongest side. The generator doesn't know how to do that.

Poor-quality design.Designers use artificial intelligence and templates to work, which means that the final product usually falls short in terms of performance.

Lack of emotional connection.The brand name communicates with the audience in the same language, creating a sense of trust and belonging. Generators cannot capture this effect because they lack an individual approach to the client.

Inflexibility.The company is growing, and the brand name is developing with it, as it is created taking into account the possibility of adaptation. The boilerplate visual makes it difficult to make changes or updates to the logo, which limits the flexibility of the company.

About the Fabula Branding team's approach to logo design

Over 15 years of working in branding, we have collected more than 600 successful projects in our portfolio. Creating an organization's or product's logo is a job that we love and know how to do. Our identity has been serving for years, helping clients to take a confident position in the market.
There is nothing secret in our recipe: we practice a holistic, holistic approach to brand development. These are the main reasons why our solutions inspire.

We create an identity based only on other attributes, from positioning to naming.

We offer the client a choice of 4-5 design concepts, each of which we are 100% confident in.

Our designers find the most creative solutions that convey the mission, values, idea and character of the brand.

We actively use shelf tests, creating logos for packaging.

Already at the concept stage, we offer options for developing corporate identity on different types of media.

We strictly adhere to deadlines because we take care of our clients' time.

The issue that worries customers first of all is the price of the custom logo. We care about the health of brands, so we usually find out the details of the task in order to recommend the right service.

To find out how much it costs to develop a logo, contact us via the form on the website, contact phone number or e-mail. Our managers will advise you and offer you the best solution.