Redesign for brands and companies
5 main reasons to redesign a company or product
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Rebranding. When a company changes at the level of its brand platform and positioning, it is imperative to update its identity. After all, visual communication is the most important tool for communicating new values, missions, and meanings.
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Obsolescence of the previous solution. Following trends is not worth it, but following trends is necessary. Outdated solutions seem unattractive to the audience, cause negative associations with the quality of goods or services, and as a result, the brand stops developing.
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Market changes.The activation of competitors or the emergence of new strong players, changes in legislation and the development of the industry — all this affects the success of the brand. If the market is changing, you need to change with it.
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Unsuccessful brand launch. Often, at the beginning of the journey, the company does not have the opportunity to order an identity from professionals. This inevitably leads to difficulties in identifying the brand. If the problem is only in the visual image, then the company is lucky: the issue can be solved by ordering a redesign of the logo and corporate identity, without resorting to rebranding.
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Reputational losses. It happens that the visual image has started to cause negative associations due to problems with the company's image. Then redesign is the way to strengthen your reputation.
How is the product or company redesign process
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Analytics and research
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The study of the current state of the brand, the competitive environment and the target audience.
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Evaluating the strengths and weaknesses of an existing design.
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Concept development and testing
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Defining the goals and objectives of a company or product redesign.
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Creation and testing of conceptual solutions and visual directions by designers.
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Finalizing
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Choosing a concept and perfecting it.
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Adaptation of the logo and corporate identity for different media.
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Implementation
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Media branding. Implementation of the approved design at all points of contact with clients.
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Preparation of a guideline — a guide with rules for the correct use of the new style.
Redesign by Fabula Branding
Redesign of the corporate identity and logo helps to adapt to new realities, increase competitiveness and create a strong emotional connection with the audience. By ordering a service from our agency, a business receives a comprehensive solution that promotes sustainable growth. The Fabula Branding team conducts:
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updating the company's identity;
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redesign of packaging design;
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website redesign;
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adaptation of any media.