Motion design
The service helps brands come alive in the eyes of the audience. It adds movement, interactivity and storytelling elements to communication, creating a memorable image on various platforms and media.
The trend towards using motion design in branding is driven by the development of digital media. It becomes more difficult to get and hold attention, and the time for engaging the audience is shortened. Video content offers a solution by conveying messages, values, and mission in a concise, vivid, compelling, and memorable way.
Areas of application
The motion design service is applicable to different brand contact points.
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Digital marketing campaigns. Videos and GIFs have many use cases to attract attention, convey key messages, and engage.
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Website and application design. Animated elements enhance the user-friendliness of websites and improve navigation. And they just make the website or application more aesthetic, memorable, and fully immersive into the brand's atmosphere.
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Social media content. Social networks remain an effective platform for communicating with the audience of B2C and B2B projects. Today, static images are losing their relevance, giving way to animated content that arouses more interest among users.
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Brand identity and storytelling. Taking brand attributes beyond static images revitalizes the identity, helping to convey positioning, meanings, and values.
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Video content. Motion design studios play an important role in the production of video content, adding vivid visual elements and making the narrative more interesting, helping to implement complex concepts.
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Presentations, pitch decks. Animated charts, infographics, and transitions help to present information about the brand to clients and investors in an accessible, fast, and interesting way. They hold the audience's attention and become a fulcrum for the speakers.
In the field of branding, graphic motion design supports and complements the main attributes: strategy, verbal and visual communication. This is part of a holistic conceptual work. And only based on the identity, character, tone of voice and other components, you can create animation elements that perform their functions.
Fabula Branding agency's motion design is a continuation of the brand's visual image
Therefore, our company:
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creates animations that are in harmony with the brand's attributes.;
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develops scenarios for fast and clear operation;
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includes a team of designers, copywriters, and strategists in the process of preparing materials.