Animated infographics
This format is becoming increasingly popular due to its ability to attract attention and improve understanding of complex diagrams, tables, and graphs.
Advantages of animated infographics
Increased engagement
Animation holds the attention longer than static images. This is especially important in the era of information noise, when users are overwhelmed by visual and text messages.
Improved understanding
Videos and GIFs make it easier and clearer to explain complex concepts. Using the movement of elements, you can show changes in time, cause-and-effect relationships, and other aspects that are difficult to convey using static images.
Memorability
Information presented in the form of animation is better remembered. It is easier for users to digest data, which increases the efficiency of message transmission.
Creative empowerment
Animated infographics provide more opportunities for creativity. Designers can use effects to make the presentation of data more interesting and interactive.
Branding support
Motion design allows you to show the elements of brand identity, such as the color palette, logos and style, in dynamics. Such solutions can be applied in different fields.Examples of using animated infographics
-
Educational materials.
-
Marketing and advertising.
-
Reports and research.
-
Social media.
Animation is well suited for social media promotion. It increases engagement, helps convey complex information, supports the brand's image, and improves its position in the algorithms of social platforms.
Facebook Instagram, Facebook, TikTok, and other platforms can use animated infographics to post to them. Each of them has its own characteristics, but in general, the imagination of a motion designer is limited only by the budget and time for production.