Animated logo
We can increasingly see such solutions in the digital space. In the last few years, animation of identity elements has become a trend.
Why animate the logo
Fighting for the audience's attention
Animation makes the brand name more visible among static images. Motion design attracts people's attention, which is especially important to stand out in an information-rich environment.Memorability, recognizability
Due to the dynamics, such decisions are easier to remember. They create a powerful first impression and anchor the brand's image in the audience's memory.
Expanding branding opportunities
Using motion design to demonstrate the elements of identity allows you to convey the character and values of the brand more effectively. Through movement, shape and color changes, you can tell the brand's story and reveal its philosophy.Modernity, innovation
The animated logo demonstrates that the brand is keeping up with the times by using new technologies for self—presentation. This is especially important for companies seeking to emphasize their innovativeness.
Improving the user experience
On websites and mobile apps, animated identity elements can be used to create smooth transitions as well as interactive elements. This improves the overall user experience.
More opportunities for creativity
Animation gives designers more opportunities for creativity. You can use it to create complex visual effects, use unexpected transitions, add elements of surrealism or humor.
Usage examples
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Loading screens. They can be used at the time of loading a page or application, making waiting less boring or more informative.
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Media.In social media, animation attracts more attention to posts and advertising campaigns.
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Video content.At the beginning or end of videos, an animated logo adds professionalism and enhances branding.