Shooting an image video about a brand
This tool is good to use for FMCG, corporate and HR branding. Videos can simplify complex information, making it easier to understand and remember.
They are especially useful for demonstrating products, explaining services, or providing detailed instructions.
And most importantly, compared to advertising, they do not aggressively urge to purchase, but act more subtly. Through artistic expression, deep meanings, and vivid ideas, image videos about a company or product speak the same language as consumers. By demonstrating an understanding of the audience's requests, they form a strong emotional bond, which then works for TM for a long time.
Stages of creation
Shooting an image video is a complex process that assumes that the brand of a company or product has already been developed. The mission, values, character, and tone of voice will be needed to create the main idea, while identity and communication will be needed to formalize it. All this is very important for obtaining high-quality visual materials that effectively convey the desired message.
The creation process consists of three stages: pre-production, production and postproduction.
Pre-production
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Concept development. Defining the purpose of an image-based commercial, target audience, and key messages. Studying trends.
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Script writing. Creating a script detailing the story, dialogues, and visual effects options.
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Storyboard. Planning each scene, frame by frame.
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Planning.Organizing logistics such as filming locations, schedules, equipment, and talent.
Production
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Shooting. Shooting videos using professional cameras and equipment. This includes setting up lighting, sound, and camera angles.
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Directing. Guide the actors or participants to make sure that they fulfill their plans and convey the right emotions.
Post-production
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Editing. Cutting and arranging the footage to create a holistic and fascinating image video of the company.
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Special Effects. Adding visual effects, graphics, and animations, if necessary.
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Sound design. Adding music, sound effects, and voiceover.
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Color correction. Color adjustments to ensure visual consistency and convey the desired mood.
What purposes does an image video serve
The company's videos can be used for various purposes, from improving the effectiveness of marketing campaigns to improving corporate presentations. They can be posted on various platforms, including websites, YouTube, social media, and internal communication channels.
Consistent and high-quality video content strengthens a brand's identity, increases its credibility, and helps it stand out from competitors.
What will the client get if he orders an image video from Fabula Branding
When developing an image video, our agency takes into account all the initial data: brand attributes, idea, client's budget and deadlines. This is how we create optimal solutions that ensure the involvement of the right audience and have a long-term effect. Our team ensures that the final material will be a good investment in the future of the brand.