Promo videos for brands

With this service, companies visualize the advantages and values of a brand, increasing its recognition and attractiveness. The main task is to convey the necessary information vividly, interestingly, and structurally in a short period of time.

Types of promo videos

Creating an advertising video involves searching for the optimal format option. Each is designed for specific purposes, objectives, and brand communication channels. According to the type of information transmission, they can be classified as follows.

Grocery stores. They show how the product works, talk about its features, fueling people's interest.
Educational materials.They provide step-by-step instructions on how to use a product or service, offering valuable information to potential and current customers.

Image-based.They communicate the brand's philosophy in order to gain trust and connect with the audience on a deeper level.

Creating promo videos involves using different tools or a combination of them.

Staged. Video shooting — studio or on-site.

Animated. 2D and 3D animation.

When choosing a format, it is most important to keep in mind the idea and concept of the advertising campaign. The video must fulfill an actual business task, match brand attributes, market trends, and media. And also match the interests and tastes of the target audience.

How to recognize effective ads

You can distinguish a good, working promo video about a company, product, or service from an unsuccessful one by the following characteristics.

A compelling script that clearly conveys the key message and holds the audience's attention from beginning to end.

Dynamics. The combination of graphics, sound, and animation effects makes videos of products for websites, companies, and products lively, rich, and interesting.

A clear call to action.The catchy TONE, harmoniously integrated into visual and text messages, encourages viewers to take the next step, whether it's visiting a website, subscribing to a newsletter, or making a purchase.

Demonstration of the product and brand attributes. Promotional videos demonstrate the product's features and benefits, and can significantly influence the purchase decision.

Reality-relevant video content for brands.Addressing the needs, problems, and aspirations of the target audience.

Brevity.The timing is usually from 30 seconds to 3 minutes. Conciseness ensures that information is quickly conveyed and the viewer's attention is retained.

Emotionality. Effective promos evoke emotions, creating a deeper connection with the audience.

Promo from Fabula Branding

You can create a working advertising campaign today without a serious budget. It is enough to weigh your goals and capabilities, choose a suitable platform for communication with the consumer, and then order a promo video that meets the requirements. For our clients, we:

we study the market, competitors, and consumers; we explore brand positions, goals, and opportunities;

We are drafting and approving several scenario concepts.;

we are conducting studio and on-site filming of a corporate video;

we prepare all graphic materials, do motion design, mount;

we accompany you during the implementation.

Promo videos are indispensable in modern branding. Using the power of visual storytelling, brands can not only become more successful, but also gain a foothold in the memory of entire generations, creating a unique visual experience.