Packaging design

Identity is a part of branding that requires a deep understanding of the target audience and the product. The design should be attractive, as well as functional, to ensure ease of use and safety of the content.

At what point do I need to order a package design

New product launch. Identity creates a first impression.
Updating an existing product.Attracts new customers, increases brand awareness.

Changing the target audience. If a trademark is focused on a new target audience, the visual image must meet its interests.

Competition in the market. It distinguishes itself from competitors and attracts the attention of consumers.

Expansion of the product range.The design should correspond to the general style of the brand and emphasize the product features.

Relevance. An outdated identity can be repulsive to people.

Create a packaging design = convey the strategy to the consumer

The visual image solves marketing problems. This is the essence of strategy and positioning — the clothes by which the product is judged. The design helps to create a positive impression about the brand, increase its recognition and competitiveness. The packaging design service helps customers solve the following problems.

The lack of a unique brand image.Creates a brand identity that will be associated with certain values, mission, and character.

Difficulties with choosing an identity.This is relevant for companies that have decided in the past to order a packaging design for a product without prior research. Only an analysis of the target audience, competitors, and brands allows you to create a design that meets expectations.

Loss of audience interest. Returns the interest of the target audience to the brand by speaking the same language with it.

Problems with functionality. Makes packaging convenient for use, preserves the properties of the product.

Competition in the market. Makes it more visible among competitors.

The cost of developing a packaging design is much lower than the amount of expenses incurred due to the incorrect perception of the brand by consumers, the lack of adjustment in the market, and memorability.

Stages of product packaging design development

Product and target audience analysis:

Study of characteristics: composition, properties, usage;

identification of target audience: age, gender, interests, requests;

Competitor analysis: studying the design of their packaging, identifying strengths and weaknesses.

Concept development:

the choice of colors, fonts, and graphic elements to be used;

creating concepts based on a brief;

elaboration of options for view adjustment;

shelf tests;

discussing sketches with the client, making adjustments.

Finalizing:

development of the final design based on the approved concept;

adapting the visual image for all SKU variants;

preparation of layouts for printing and production;

verification of the identity's compliance with all requirements and standards.

Statement:

obtaining approval of the final version from the client;

transfer of packaging to production or printing;

development of a guide with a set of rules governing the use of the design or its elements.

How Fabula Branding helps its customers become more successful and visible

The main objective of identity is to achieve marketing goals by conveying brand identity. The packages created by Fabula Branding are included in the Belarusian and Russian professional ratings, are recognized by the world design community, and most importantly, they contribute to sales. Our team:

It offers a choice of 4-5 design concepts, each of which is 100% sure. %;

finds the most creative solutions within a given brief;

already at the stage of the concept, it provides options for the development of corporate identity on different types of media;

The agency actively uses shelf tests to demonstrate packaging design.;

strictly adheres to deadlines.

Our designers also adapt the layouts to a specific type of print. They carry out the author's supervision, cooperating with the printing house. They advise on technical issues and help resolve issues with contractors. We do not leave our customers alone with the developed solution — we support them at the implementation stage and are happy to follow the development of the brands that we have developed.