UX research of websites and applications

The success of websites and applications depends on whether user experience has been taken into account in the development.
UX research of websites and applications

Research helps to understand how people interact with a product, what tasks it can solve, and what problems arise during use. This knowledge provides the UX/UI designer with the basis for creating an intuitive structure. It guides users along convenient routes and immerses them in the brand's atmosphere. The best interfaces we've seen are built on a deep understanding of the audience and constant monitoring of changes in the logic of people's behavior.

UX research objectives

The website and the application are powerful image tools, as well as platforms for selling services or products. Easy navigation, clear structure, and intuitive design, created with an identity in mind, affect the success of the company. 

Goals of UX research

  1. Attracting an audience. Identifying the needs and expectations of users helps to create more user-friendly, useful, and user-friendly products.

  2. Improved functionality. Determining the growth points of a website or application makes it possible to comprehensively study all points of user interaction with the interface.

  3. Reducing the number of errors. Finding problems helps to eliminate them in time, makes the product more stable. If errors are detected early, we reduce the cost of the site in the future.

  4. Increase the conversion rate.Improving the processes of interaction with the interface leads to an increase in conversion and profitability of the product. 

Basic methods of UX research of websites and applications

There are dozens of UX research methods. Let's consider the main ones.

1. High-quality

  • Contextual

  • Diary entries

  • Usability testing

  • Interview

  • Focus groups

  • User Journey Maps (Customer Journey Maps)

  • Personas (User Persona)

  • Use Cases

  • Empathy Maps

2. Quantitative

  • Surveys, questionnaires

  • Log analysis

  • User interaction metrics

  • Telemetry analysis

  • A/B testing

  • Multivariate Testing

  • Funnel Analysis

3. Observation

  • Field research

  • Ethnographic research

  • Heat Maps

  • Click Maps

  • Analysis of video recordings of user sessions

4. Cognitive

  • Memory Cards

  • Brainstorming sessions, working sessions

  • Mind Maps

6. Analytical services

  • Comparative analysis

  • SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

  • Path Maps (Flowcharts)

  • Importance and satisfaction matrices

Of course, it is expensive and not always advisable to use all the methods in the framework of user experience research. Depending on the business goals and project resources, designers select combinations to obtain the most complete and accurate data.

UX research from Fabula Branding

We know that UX research is an element on which all successful websites are based. Only a specialist can notice the amount of work done before the launch. But all users will appreciate the convenience — this will affect their purchase decision and further interaction with the company.

We consider the website and the app as part of the brand. We form a set of methods and define the stages of UX research. And we offer a comprehensive approach to solving the problem, reducing development costs and preserving verbal, visual, and semantic integrity.



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Find out more about the health of your brand

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