Marketing policy

Marketing policy is a set of strategies and solutions that a company uses to promote its products or services on the market, attract customers and increase sales.
Marketing policy
Marketing policy determines how a company interacts with the market and competitors, how it communicates its value to consumers, and how it builds its positioning.  

As a result, a document is being formed, the main purpose of which is to create conditions for growth, improve the image and strengthen positions in the market. As part of its marketing policy, the company develops key elements such as the target audience, product line, pricing strategy, sales channels, and promotion methods.

Marketing policy includes the following aspects:

  1. Market and competitor analysis — understanding the needs of the target audience and the position of competitors.

  2. Product development is the creation of products or services that meet the needs of customers.

  3. Pricing strategy is the definition of optimal prices that will attract an audience and bring profit to the company.

  4. Promotion — advertising campaigns, PR campaigns, digital marketing and other tools that will help to convey information about products to consumers.

  5. Sales channels — choose how and where products will be sold, whether it's online platforms, retail stores, or partners.

An effective marketing policy helps the company not only attract new customers, but also retain existing ones, which leads to stable sales growth and brand strengthening in the market.



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