Creating a brand legend
This is not just a marketing tool, but a legacy of the company. An inspiring, exciting story fills TM with meanings, telling about the origins and purpose of its appearance. For many brands that have gained worldwide fame, it was the legend that helped to win the hearts of people.
Why do we need a legend
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Identity.It brings depth, richness and authenticity to the history of the brand, distinguishing it from competitors and arousing the sincere interest of customers.
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Engagement.By appealing to human emotions and archetypes, the legend helps establish a strong emotional connection with consumers, going beyond financial relationships and strengthening loyalty.
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Offset. In a crowded market, brand-story is a differentiation tool that sets a brand apart from its competitors.
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Legacy and longevity.It makes the brand "immortal" by elevating it above fleeting trends in order to leave a legacy that resonates with different generations.
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Trust.The true story behind it inspires trust and strengthens the company's credibility. This is how long-term relationships with consumers are formed.
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Integrity.The legend unites all communications, initiatives, and experiences of a company or product, ensuring consistency and consistency at all points of contact.
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Storytelling. Brand-story provides the basis for a holistic, emotional narrative, engaging the audience and encouraging them to become an active participant in the story.
Is it possible to create a legend for a new company
The name of the service is often associated with something ancient and ingrained. But what if a company or product has appeared recently and does not yet have a rich history, high goals and values? For example, a brand legend can be built not only on data about the foundation and development of a company. The main thing is the ideas, mission, values, experience and views of the people who created it. Every brand has facts that catch on. They should become the foundation for a fascinating narrative.
Stages of development
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Studying the target audience and brand attributes.A research and analytical block of work is necessary to outline topics for communication with consumers, to learn about their requests and interests. And also to determine what is important to tell about the brand, what to base on, what to focus on.
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Choosing a topic and direction.The legend of brand creation may be related to the history of a brand, its products or services, values, or mission. Any direction is based on real facts and ideas that inspire the team.
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Creating a story. It should be interesting, inspire trust, and convey values. It's easy to read and retell — adding vivid images, emotions, and details will help.
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Consultation on the implementation of the marketing system. The brand-story is created taking into account adaptation for advertising, PR, social networks and other communication channels. A manual with the rules of use may be attached to it.
The legend from Fabula Branding is part of a comprehensive approach to branding
Our portfolio includes successful projects with stories based on the advantages and individuality of the projects. We rely on research and strategy, discussions with clients, and team values. As part of the service, we provide 2-4 options for working brand legends, offering TM to choose its own development path.