Developing brand names

A name is a Big Idea expressed in 1-3 words. This is the first word in the history of the brand, giving rise to an identity that is consonant with positioning, and sometimes defines a marketing strategy.
Developing brand names

A name is the DNA of a brand, its personality, character, and values. This is the resonant frequency with which the command is tuned. This essential oil is a pure concentration of meanings, emotions, and ideas.

The brand name should be created with the awareness that it is likely to remain unchanged throughout her life. This word or short phrase will ultimately decide whether TM will be remembered by people and whether it will survive in the market.

Stages of work on naming products and companies

Naming service is one of the key ones in our company. For us, this is not just a choice of words, but a whole system of work, the result of which is bright, protectable names that convey the essence of the brand. Names in Fabula Branding:

  • developed by a team of professional copywriters led by Olga Kashkan, a certified neymer and the creator of the agency.;

  • more than 40 linguistic, branding, and marketing filters are passed before being approved by the client. To choose from, we provide more than 10 options that are suitable for the job.;

  • They convey the mission, values, character and idea of the brand.;

  • they are developed taking into account the subsequent graphic transformation into a logo, which is carried out by the designers;

  • They have the potential to create vibrant communication based on them, in harmony with the brand's personality.;

  • They are developed in collaboration with patent attorneys, are tested for protectability. The development of a brand name from Fabula Branding involves legal protection — trademark registration. This prevents unauthorized use by competitors.

Order naming from our team = be sure

Creating a brand name is not just a creative process, but a strategic task that requires careful study, analysis, and reflection.Our agency:

  • creates a brand name in different languages. A strong brand name overcomes language and cultural barriers, allowing companies to enter new markets and resonate with different types of audiences around the world.;

  • He has been engaged in naming for 17+ years and has 750+ successful projects in his portfolio.;

  • considers the name as a part of branding, creates it as part of a comprehensive work.

The name that embodies the essence of the brand resonates with the target audience and is able to lay the foundation of the brand.



Find out more about the health of your brand

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Find out more about the health of your brand

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