A task:
Identity development
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Belkraft, the biggest textiles and vinyl films supplier for furniture manufacturers, underwent the process of repositioning and required an identity update. The task of Fabula Branding was to develop a new logo adaptable to different product categories and to create a comprehensive corporate style.


The logo developed by the team consists of a fixed lettering part and a dynamic graphic part that changes depending on the category. The image is based on rhythmical curved lines that are associated with fabric.

The adaptable black and white corporate style of a reference to the fashion industry and can be easily used to brand any kind of media. A logo book developed by Fabula Branding will support future use of the identity.