Belkraft
Style and Textile: Corporate Identity for Belkraft by Fabula Branding.
Brief
Belkraft, the biggest textiles and vinyl films supplier for furniture manufacturers, underwent the process of repositioning and required an identity update. The task of Fabula Branding was to develop a new logo adaptable to different product categories and to create a comprehensive corporate style.
Decision
The adaptable black and white corporate style of a reference to the fashion industry and can be easily used to brand any kind of media. A logo book developed by Fabula Branding will support future use of the identity.
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