BDC
BDC decided to change their growth vector. Thus the visual communication of the brand needed some changes.
Brief
BDC company has changed its growth vector and actively began to promote services of consulting and growth marketing. Therefore, it was decided to refresh the visual communication of the brand. The new identity was supposed to present the expertise of the company, as well as to be clean and modern.
Decision
Fabula Branding has made the overall appearance of BDC a way more friendly and modern via changing its brand colour scheme. Bright red and white colours have been chosen as main ones, green and black have been chosen as secondary.
The circle as a constant of the brand was transformed from a graphic component of the logo into a style-forming element of identity. Depending on the media, it can scale, change color, while continuing to work for the recognition of BDC.
The new identity has helped to create a bright appearance for the company on the media platforms. The ways of the brand's presentation on the website and on social media were established.
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