Ecolution

Evolution, Ecology, and Good Solutions: A Trademark of Natural Potato Chips by Fabula Branding.

Brief

Sula Plus launched a new trademark of potato chips with excellent flavors and consumer properties. The task was to form a modern European-looking visual image featuring the eco-friendliness of the manufacturing process and the quality of the product.

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Decision

The name Ecolution is a combination of the words ‘eco’ and ‘evolution’. It also rhymes with ‘solution’ which adds to the communication of the new brand.

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The catchy name is supported by universal and laconic identity that refers to the naturalness of the product.

The basic element of the style is a potato sprout that is featured in the logo and corporate style. White and green colours of the palette support the eco-friendly image of the brand.

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