Mogotex is the biggest textile manufacturer in Belarus that has been in the market since 1973. Although the company has always had the reputation of a reliable supplier, it was not perceived as a modern innovative brand which hindered the export of its products.
The old company logo contained a graphic sign that lost its relevance and recognizability with time. The team at Fabula Branding decided to let it go and developed a new logo that reflects the idea of resistance and protection typical for Mogotex fabrics through additional lettering elements.
The continuity with the previous design solution was preserved thanks to the corporate color palette that was only slightly changed. Contrasting black, white, and yellow colors create a bright brand image.