Ecolution
Evolution, Ecology, and Good Solutions: A Trademark of Natural Potato Chips by Fabula Branding.
Brief
Sula Plus launched a new trademark of potato chips with excellent flavors and consumer properties. The task was to form a modern European-looking visual image featuring the eco-friendliness of the manufacturing process and the quality of the product.
Decision
The name Ecolution is a combination of the words ‘eco’ and ‘evolution’. It also rhymes with ‘solution’ which adds to the communication of the new brand.
The catchy name is supported by universal and laconic identity that refers to the naturalness of the product. The basic element of the style is a potato sprout that is featured in the logo and corporate style. White and green colours of the palette support the eco-friendly image of the brand.
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