Loverani
Corporate identity for a women’s fashion brand by Olga Barabanschikova.
Candy Lady, a clothing brand of the famous Belarusian singer and tennis player Olga Barabanschikova, outgrew its concept.
Brief
The new name Loverani required a logo and identity to reflect its values and to showcase it as a brand for women that live in harmony with their feminine nature.
Decision
The graphic part of the logo - a mandala containing symbols of the sun, heart, and lotus petals—is complemented by an elegant grotesque typeface.
The brand identity, based on pastel pink, beige, and dark gray colors, conveys the friendly and self-sufficient character of the brand while remaining versatile in its application.
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