Loverani
Corporate identity for a women’s fashion brand by Olga Barabanschikova.
Candy Lady, a clothing brand of the famous Belarusian singer and tennis player Olga Barabanschikova, outgrew its concept.
Brief
The new name Loverani required a logo and identity to reflect its values and to showcase it as a brand for women that live in harmony with their feminine nature.
Decision
The graphic part of the logo — a mandala containing symbols of the sun, heart, and lotus petals — is complemented by an elegant grotesque typeface.
The brand identity, based on pastel pink, beige, and dark gray colors, conveys the friendly and self-sufficient character of the brand while remaining versatile in its application.
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