Vento Italy
Brief
Vento Italy is a manufacturer of acrylic bathtubs and shower trays that supplies its products to all CIS countries, mainly through its website and marketplace. The company’s visual image had become outdated — a redesign was needed while preserving brand recognition.
A stylized element was developed — an allusion to a wave within the letters — evoking pleasant associations with calming water rituals.
Solution
Fabula Branding began with a redesign of the logo, improving its readability by replacing the typeface with a more contemporary one.
The new identity is built on a combination of azure and beige, referencing relaxing seaside leisure and a sense of tranquility.
The brand palette, previously based on a dark blue color, did not reflect the characteristics and features of the product.
The updated visual style revealed the brand’s emotional potential while maintaining continuity and recognizability.
Fabula Branding also helped launch the implementation of the new identity in the digital environment by developing product card designs for marketplaces. This allowed the brand to look more cohesive and professional in its key sales channel.
