Amato
Avalontorg, one of the largest importers of tea, coffee and groceries in Belarus, is a producer of coffee under the Amato brand.
Brief
The fresh coffee beans are fried and seasoned individually for each order. Matching blends in different types of Amato provide an opportunity to choose your own brand of coffee depending on the taste preferences of the buyer. Price segment: medium to upper medium. The target audience is women, age 25 to 45. Even though the product was sold for over 10 years, the level of brand recognition was low.
Decision
Modern design in the European style is based on the author's illustration. The brand zone contains elegant logo and information about coffee grind size and degree of roast. The engraving element under the plate indicates the type of content-ground coffee or whole beans.
