Amato

Modern design in the European style is based on the author's illustration. 

Brief

Avalontorg, one of the largest importers of tea, coffee and groceries in Belarus, is a producer of coffee under the Amato brand. 

The fresh coffee beans are fried and seasoned individually for each order. 

Matching blends in different types of Amato provide an opportunity to choose your own brand of coffee depending on the taste preferences of the buyer.

Price segment: medium to upper medium. The target audience is women, age 25 to 45. Even though the product was sold for over 10 years, the level of brand recognition was low.

Amato
Amato
Amato
Decision

Develop the design of packaging for Amato in cup, Amato Espresso, Amato Cremissima with an emphasis on the premium nature of the product. Increase brand awareness.


Modern design in the European style is based on the author's illustration. The brand zone contains elegant logo and information about coffee grind size and degree of roast. The engraving element under the plate indicates the type of content-ground coffee or whole beans.



Brand audit Rebranding Logo Package design
Amato
Amato
Amato
Amato
Amato