The customer started a new line of business and launched the production of cat food. The trademark had to compete with recognizable brands such as Darling, Friskies, KiteKat. That is why the company needed to research the category and to determine the niche and target audience before entering the market. Moreover, it required a package design solution to establish efficient communication with its customers.
To solve the customer’s task, a team of Psychea consulting company developed a marketing strategy and a product range portfolio and built the brand’s platform and architecture. Psychea also created the name LeeLoo and a concept for visual identification and package design.
Analytics Logo Package design