BonGenie. Moments. Truffles
BonGenie is a commercially successful and consumer favorite brand created by Fabula Branding. Actual design system, developed and implemented by the agency, easily adapts to the new positions and does a great job of identification: BonGenie products cannot be confused with anything else.
This case is devoted to the launch of Truffels collections and Moments chocolate candies — assortment and Classic Truffle mono-flavors.
Truffels — a line of classic handmade round truffles with hazelnut or creamy caramel. Moments is a set of chocolates with cream filling and nut praline. The peculiarity of the two collections lies in the type of packaging: an elegant box, perfect for candy in different shapes.
The design structure includes clear zoning and introduction of accent color — bright green for Moments and gold for truffles. Especially for each line Fabula Branding conducted product photography in its own studio.
