BonGenie. Moments. Truffles

Chocolate candies, pralines and accent colors: new positions.
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Context

BonGenie is a commercially successful and consumer favorite brand created by Fabula Branding. Actual design system, developed and implemented by the agency, easily adapts to the new positions and does a great job of identification: BonGenie products cannot be confused with anything else.

This case is devoted to the launch of Truffels collections and Moments chocolate candies — assortment and Classic Truffle mono-flavors.

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Decision

Truffels — a line of classic handmade round truffles with hazelnut or creamy caramel. Moments is a set of chocolates with cream filling and nut praline. The peculiarity of the two collections lies in the type of packaging: an elegant box, perfect for candy in different shapes.

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The design includes clear zoning and introduction of accent color — bright green for Moments and gold for truffles.

Especially for each line Fabula Branding conducted product photography in its own studio.

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