Chef Works

Cheese for the masters: development of a cheese brand from Primemilk.
Brief
Primemilk - Eastern Europe's largest manufacturer of dry ingredients, for which Fabula Branding conducted a large-scale rebranding. After implementing the project, the client continued to work with the agency. Chef Works is a case study on the creation of a brand for soft cheeses and protein products of the "medium+" segment aimed at B2B and B2C markets.
Chef Works
Decision

Chef Works is the name that started the project. The unusual name, which is a whole phrase - the subject and the predicate, indicates the target audience - chefs and confectioners. And at the same time, it conveys quality: a product suitable for the work of food preparation experts.

Laconic design with large fonts works for brand identification and tells about the price category. The logo reflects the dynamics of making delicious desserts with the deformation of the letter "F" and the graphic element - a whisk. The design divides the packaging and the name in half with color.
For the presentation of Chef Works products in the media, Fabula Branding conducted a photo shoot, focusing on the airy texture and showing the treats that can be made with protein products and soft cheeses.

Chef Works
Chef Works
Chef Works
Chef Works
Chef Works
Chef Works
Chef Works
Chef Works
Chef Works
Chef Works
Chef Works
Chef Works
Chef Works
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