Chef Works is the name that started the project. The unusual name, which is a whole phrase - the subject and the predicate, indicates the target audience - chefs and confectioners. And at the same time, it conveys quality: a product suitable for the work of food preparation experts.
Laconic design with large fonts works for brand identification and tells about the price category. The logo reflects the dynamics of making delicious desserts with the deformation of the letter "F" and the graphic element - a whisk. The design divides the packaging and the name in half with color.
For the presentation of Chef Works products in the media, Fabula Branding conducted a photo shoot, focusing on the airy texture and showing the treats that can be made with protein products and soft cheeses.