EcoGreco

Ancient Greek style, supporting the name: development of a design solution for a line of yogurts.
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Brief
Developing a trademark for natural greek yoghurt.
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Decision

Fabula Branding Agency has completed a branding work, which included naming, logo, packaging design, for natural Greek yogurt made by Babushkina Krynka OAO.

Name EcoGreco is not only rhythmic, that makes it more memorable, and it also embodies two main characteristics of the product ? it?s organic nature and Greek origin. The design dominance is displayed via massive logo with deep blue color as the background. The logo is written in the Greek style font. Another style forming element is a company?s blue pattern shaped as a mosaic, a characteristic element of Greek culture.

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