Co barre de Chocolat

Co barre de Chocolat is a brand of multigrain sweets produced by the Russian confectionery company V.A.SH. Chocolatier+.

Brief

Launched in 2017, the brand introduced a new format of cereal-based desserts and quickly gained popularity thanks to its distinctive crunchy texture.

By the time the company approached Fabula Branding, several varieties of the sweets were sold primarily by weight, while the existing packaging design failed to fully showcase the product's appeal and variety of flavors.

The agency was tasked with developing a vibrant and recognizable packaging design system that would help the brand stand out on the shelf.

Objectives

Develop flow-pack packaging design for Co barre de Chocolat;
Refresh the logo typography;
Create a cohesive visual system with clear flavor differentiation;
Develop an appetizing product imagery area highlighting textures and ingredients;
Create packaging designs for 10 SKUs, including adaptations for individual candy wrappers.

The new design is built around a vibrant visual identity, appetizing product imagery, and easy navigation across the product range.

Packaging Design

The Fabula Branding team developed a unified visual system that brings together all Co barre de Chocolat flavors while preserving the individuality of each.

Color became the primary tool for flavor differentiation. A rich, confectionery-inspired palette makes it easy to distinguish between flavors, increases shelf visibility, and creates an engaging emotional identity for the brand. At the same time, consistent composition principles ensure a cohesive look across the entire range.

The team also refreshed the logo typography, giving it a more contemporary appearance and seamlessly integrating it into the new design system.

Special attention was paid to product imagery. A dedicated photoshoot was organized to highlight the sweets' appetizing texture and natural ingredients, including fruits, nuts, and other components. Large, detailed images allow consumers to see the product before purchasing, emphasize its distinctive qualities, and enhance flavor associations.

The design system was then extended across the entire range, with customized color schemes and product imagery for each flavor while maintaining a consistent visual style.

The design was also adapted for individual candy wrappers, ensuring brand recognition across all packaging formats.

Fabula Branding developed a comprehensive packaging design system for 10 Co barre de Chocolat SKUs, including adaptations for individually wrapped sweets.

Results

The brand gained a vibrant, cohesive visual identity with expressive product imagery and clear flavor differentiation. The new packaging highlights the product's appetizing qualities, makes the range easier to navigate, and creates a strong foundation for greater shelf visibility and brand recognition.

In 2025, Co barre de Chocolat was launched on a large scale with its refreshed packaging design. The updated product range was also showcased to a broad professional audience at Prodexpo, the international food and beverage exhibition in Moscow.