Dolce Mio
Brief
Azamet is a Moldovan confection distributor that launched a new trademark in the market. The task was to develop its positioning, name, logo, and package design system.
To develop the trademark the team researched the confection market of Moldova by means of polls and interviews and received a number of consumer insights. The trademark’s competition was also analyzed.
Decision
Based on the obtained data the specialists of Fabula Branding developed positioning with the emphasis on the variety of products that allows the customer to try new things and feel new emotions while staying in the familiar brand environment.
The positive nature of the brand is reflected in its melodious Italian name, Dolce Mio, which hints at its category.
The sleek logo shape, graphic elements, and a font styled to resemble handwriting contribute to creating a vibrant, emotional image. The differentiation of products on the shelf is achieved not only through a large, prominent logo area but also through a combination of complementary colors in the packaging design.
