Dolce Mio

Dolce Mio by Fabula Branding: A Bright Confection Trademark for the Moldovan Market.
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Brief
Azamet is a Moldovan confection distributor that launched a new trademark in the market. The task was to develop its positioning, name, logo, and package design system.
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Decision

To develop the trademark the team researched the confection market of Moldova by means of polls and interviews and received a number of consumer insights. The trademark’s competition was also analyzed. Based on the obtained data the specialists of Fabula Branding developed positioning with the emphasis on the variety of products that allows the customer to try new things and feel new emotions while staying in the familiar brand environment.

To develop the trademark the team researched the confection market of Moldova by means of polls and interviews and received a number of consumer insights. The trademark’s competition was also analyzed. Based on the obtained data the specialists of Fabula Branding developed positioning with the emphasis on the variety of products that allows the customer to try new things and feel new emotions while staying in the familiar brand environment.

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