Indigo
Modern design with a focus on unique typography and color. Bronze Pentawards 2018.
Brief
Developing a trademark for condoms.
Decision
Agency Fabula Branding has developed the first Belarusian trademark for INDIGO condoms by Farmin ALC. The packaging has a clean modern design with an emphasis on typography and color. A visual fragmentation of the syllables gives playfulness to the INDIGO name. The contrast and stylish gradient present the product favorably on the shelf. Clarity, orderliness in the packaging design and clear, laconic boxes showing quantity, as well as product type, help the consumer quickly navigate through all options. The visual presentation is carried out via the background color.
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