Zyvinka
The eco-park "Aquarelle," a modern Belarusian recreation center, has its own farm.
Brief
On an area of over 20 hectares, fruits, vegetables, and berries are grown while fully preserving their natural benefits since the soil here is not fertilized with chemicals. Eco-park produces premium natural juice with pure ingredients. The new brand name had to represent the value of the product.
All fruits, vegetables and berries from which the juice for the new brand is made are round-shaped. This inspired our designers to create a concept that would be easily adaptable for all tastes. It is based on the intersection of large, virtually identical logo shapes and the food zone.
Zyvinka is a catchy name that conveys the main advantage of the product. This juice is a great source of vitamins and vital energy for everyone.
Its naturalness is additionally emphasized in the stylish logo: the letter features graphic leaves that blend perfectly with the elegant, subtle font.
The product’s premium class is conveyed through complementary black and white color scheme.
And it's not just the food zone that performs taste adjustment, but also the multicolored figures: each fruit has its own.
