The brightness and emotionality emerge as the dominant features of the brand. The name “Wish” is eloquent, concise, and memorable, and it indicates more than just a need to satisfy physical thirst or desire to own a product. It is a symbol of the thirst for life, the desire to feel every moment and every taste to its fullest. This link forges associations of joy, pleasure, fulfillment of desires and forms a positive image of the brand.
Analytics Logo Positioning Naming Package design