Wish
Bright colors, juicy images of fruits, imitation of a “wish board”.
Brief
Fabula Branding undertook a comprehensive development of the trademark "Wish" (naming, logo, packaging design) for the Belarusian Production Company.
Decision
The brightness and emotionality emerge as the dominant features of the brand. The name “Wish” is eloquent, concise, and memorable, and it indicates more than just a need to satisfy physical thirst or desire to own a product. It is a symbol of the thirst for life, the desire to feel every moment and every taste to its fullest. This link forges associations of joy, pleasure, fulfillment of desires and forms a positive image of the brand.
The brightness and emotionality emerge as the dominant features of the brand. The name “Wish” is eloquent, concise, and memorable, and it indicates more than just a need to satisfy physical thirst or desire to own a product. It is a symbol of the thirst for life, the desire to feel every moment and every taste to its fullest. This link forges associations of joy, pleasure, fulfillment of desires and forms a positive image of the brand.
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