Corporate branding

Corporate branding is a set of services that sets a company apart from its competitors. It's not just about logos and slogans, but also about creating a holistic, compelling story that resonates with customers, employees, and stakeholders.

Why is this important

Let's talk about how corporate branding solves real business problems.

In a saturated market, a strong corporate brand improves a company's competitiveness.
When crises occur, he acts as a shield protecting his reputation.
Inspires and motivates employees, making them feel proud of their commitment to the company's mission and values.
Strengthens the trust of customers, turning them into regular users.

Also, with a strong corporate brand, the company can confidently enter new markets, launch new products and easily respond to market challenges. A powerful brand helps you move forward no matter what problems get in the way.

A set of branding services for the company

Fabula Branding considers corporate branding as a range of services, which is determined depending on the client's business goals.

Logo development. This is a graphic symbol that is used to identify a company or product.
Creating a corporate identity. A set of design elements that form a recognizable image.

Key Visual development. A key advertising image that helps systematize the presentation of advertising materials.

Redesign / rebranding. The processing of brand attributes, which is carried out to solve current business problems.

For new brands, the logo and corporate identity are developed from scratch based on research and positioning results. Brands that have already proven themselves in the market and earned the loyalty of the audience, but are faced with the issue of further development, need a rebranding or redesign.

Redesign and rebranding — what are the differences

Redesign and rebranding are strategic decisions aimed at strengthening the brand's identity and market presence. The main difference between services is scale.

The redesign is aimed at updating and refreshing the visual identity. In the process, the logo, color palette, and typography change, and new media are introduced and designed. The main purpose of the redesign is to modernize, systematize, and enhance the attractiveness of the image, while preserving its meanings, mission, and values.

Rebranding implies a comprehensive update of attributes, covering not only visual elements, but also the idea, positioning, and communication. This is a broader and holistic process that strategically changes a trademark in response to market trends, consumer preferences, and new business challenges. Rebranding requires careful planning and execution, including marketing research and auditing.

Work on corporate branding of Fabula Branding agency

The Fabula Branding team has been developing brands for companies for 17+ years. In our portfolio of 600+ created brands, 1920+ design projects, there you will find the names of brands that are well-known to everyone. Our team:

In his work, he relies only on the results of real brand research, fully immersing himself in the features of the brand, consumers, competitors, and the market.;

knows current trends, knows how to analyze them and select relevant ones for the project.;

provides 10-15 specialists to work on each project: managers, strategists, designers, copywriters;

It offers several options for positioning, design, and communication concepts, allowing customers to choose what is closer to them. ;

After completing the work, he gives the client a guide on how to use all the attributes, explaining the rules for working on each one.;

speaks the same language with clients.

You can order branding from Fabula Branding or find out how much the company's branding costs by contacting us via the form below.