International Talent Academy
Brief
The International Talent Academy has opened in Tashkent, a super-premium school that unlocks children's talents and helps them gain admission to the world's best universities. The school is taught by qualified teachers using progressive teaching methods. And it is not designed for child prodigies – they offer an individualized approach to each child, helping them develop their talents, set ambitious goals and make their dreams come true.
How do you present your school's special qualities and convey the benefits to your audience? The founders turned to Fabula Branding for the answer.
Decision
Fabula Branding’s team of analysts conducted market, competitor and consumer research. The research helped to create a positioning that fully reveals the features of the school – Growing Personality Outside the Box. The reference to the famous slogan and the emphasis on personal development conveyed the idea of the school being a “ticket” to a better future for the children.
Here, education is about hard and soft skills, developing an interest in taking care of mental and physical health, and a sincere desire to unlock potential.
The brand's mission is to raise generations of happy, confident people who love their work and know how to apply their talents.
ITA’s unique atmosphere is enhanced by an identity built on four colors – yellow, turquoise, blue and orange. This color range is used both for the overall design of the media and space and to identify the different age groups of students.
Laconic illustrations with fine lines and photos of children, teenagers, their families, teachers, interiors and exteriors of the school have become part of the corporate identity. The idea of a school with a conscious, innovative approach to learning is reflected in the logo with the stylized letter A.
The sheer number of media created to motivate children to improve requires inspiring communication. “School where talents blossom”, “Future begins with us”, “School of the future – for the children of the future” and other phrases adorned ITA locations.
Naturally, work on such large-scale projects is never limited to the creation of visuals.
The team' s joint work with the client has helped to create a bright, recognizable and memorable brand with an open, courageous, caring personality, high goals and timeless values.
