Alfa-Bank
Audit and guideline for bank.
![Alfa-Bank-image-50240 Alfa-Bank-image-50240](/upload/resize_cache/iblock/c96/q4ecgfcs9cokl3y5erlgbio10f0froej/454_302_2/Kejs_Alfa_Bank_eng_01.jpg)
Brief
Alfa-bank arrived to the decision to systematize the work with the brand. They had to analyze the attributes and create a guideline.
![Alfa-Bank-image-50215 Alfa-Bank-image-50215](/upload/resize_cache/iblock/aff/3mcih92pupnmf378g0oa5ppprjcolxtt/454_302_2/Kejs_Alfa_Bank_eng_02.jpg)
Decision
The first stage was an audit of the Alfa Bank's brand, during which we studied its positioning, visual image and communications. Also Fabula Branding conducted in-depth interviews with consumers and market research, which helped to draw conclusions about competitiveness.
At the stage of development of the guideline the agency's designers found a font solution, calibrated the corporate logo, created the rules for working with color, visual materials, layout, window dressing.
![Alfa-Bank-image-50216 Alfa-Bank-image-50216](/upload/resize_cache/iblock/747/a88vmv8tt4jygn4yq2efz2i6z4sksq73/454_302_2/Kejs_Alfa_Bank_eng_03.jpg)
![Alfa-Bank-image-50217 Alfa-Bank-image-50217](/upload/resize_cache/iblock/965/j47cnsf2007vfhix1llbtyqi4ct557gl/454_302_2/Kejs_Alfa_Bank_eng_04.jpg)
![Alfa-Bank-image-50218 Alfa-Bank-image-50218](/upload/resize_cache/iblock/0eb/tcnltu1dtw903jocaqch333rfgb2xj0d/454_302_2/Kejs_Alfa_Bank_eng_05.jpg)
![Alfa-Bank-image-50219 Alfa-Bank-image-50219](/upload/resize_cache/iblock/08f/epxqidwpxu33cndl4zwigjga0p36faxu/454_302_2/Kejs_Alfa_Bank_eng_06.jpg)
![Alfa-Bank-image-50220 Alfa-Bank-image-50220](/upload/resize_cache/iblock/d50/bsnl1ivx7tpv50t5l1kew5w3yq50v930/454_302_2/Kejs_Alfa_Bank_eng_07.jpg)
![Alfa-Bank-image-50221 Alfa-Bank-image-50221](/upload/resize_cache/iblock/c35/6dqqd4a0tjlfn1aiz07aojw63irmk81z/454_302_2/Kejs_Alfa_Bank_eng_08.jpg)
![Alfa-Bank-image-50222 Alfa-Bank-image-50222](/upload/resize_cache/iblock/d38/uhx6a6u4iom0sexyt11knomki5tsehw1/454_302_2/Kejs_Alfa_Bank_eng_09.jpg)
![Alfa-Bank-image-50223 Alfa-Bank-image-50223](/upload/resize_cache/iblock/9a8/okrbk9bf9jonghx4cemza3tg3012f9lp/454_302_2/Kejs_Alfa_Bank_eng_10.jpg)
![Alfa-Bank-image-50224 Alfa-Bank-image-50224](/upload/resize_cache/iblock/524/4cttes7vco93yxi67bgp1i301ewlcg1k/454_302_2/Kejs_Alfa_Bank_eng_11.jpg)
![Alfa-Bank-image-50225 Alfa-Bank-image-50225](/upload/resize_cache/iblock/07b/88vep5kou54lxze5v2byr020veu0jbm6/454_302_2/Kejs_Alfa_Bank_eng_12.jpg)
![Alfa-Bank-image-50226 Alfa-Bank-image-50226](/upload/resize_cache/iblock/5cb/nh30zzsqq65rcqj14bmrtxpyvmligm47/454_302_2/Kejs_Alfa_Bank_eng_13.jpg)
![Alfa-Bank-image-50227 Alfa-Bank-image-50227](/upload/resize_cache/iblock/c3f/w3q1gvsz8on7hp1o64d9lnxkm7rgcggs/454_302_2/Kejs_Alfa_Bank_eng_14.jpg)
![Alfa-Bank-image-50228 Alfa-Bank-image-50228](/upload/resize_cache/iblock/941/5q1diyn6drv2a3mcalpuan21etwby6es/454_302_2/Kejs_Alfa_Bank_eng_15.jpg)
![Alfa-Bank-image-50229 Alfa-Bank-image-50229](/upload/resize_cache/iblock/14f/odn205omooo5nyhq978sl7fck85dwtq7/454_302_2/Kejs_Alfa_Bank_eng_16.jpg)
![Alfa-Bank-image-50230 Alfa-Bank-image-50230](/upload/resize_cache/iblock/781/ac3xco6wtb2vbcugyih2j5lq441yppsi/454_302_2/Kejs_Alfa_Bank_eng_17.jpg)
![Alfa-Bank-image-50231 Alfa-Bank-image-50231](/upload/resize_cache/iblock/d6a/a6kddwh9fn8hapu8bi5pahijhtifobu9/454_302_2/Kejs_Alfa_Bank_eng_18.jpg)
![Alfa-Bank-image-50232 Alfa-Bank-image-50232](/upload/resize_cache/iblock/46e/i90fiyd3bj9z6xf7609o2j583sdoa19a/454_302_2/Kejs_Alfa_Bank_eng_19.jpg)
![Alfa-Bank-image-50233 Alfa-Bank-image-50233](/upload/resize_cache/iblock/561/ts9i6l62y0b7j21fddumsv5soiy84knk/454_302_2/Kejs_Alfa_Bank_eng_20.jpg)
![Alfa-Bank-image-50234 Alfa-Bank-image-50234](/upload/resize_cache/iblock/910/efk9phkjk28o78qoq2bgqhyjg6rh2644/454_302_2/Kejs_Alfa_Bank_eng_21.jpg)
![Alfa-Bank-image-50235 Alfa-Bank-image-50235](/upload/resize_cache/iblock/029/tu00wo1e8lb9xuvyj10nigse8yjye7ri/454_302_2/Kejs_Alfa_Bank_eng_22.jpg)
![Alfa-Bank-image-50236 Alfa-Bank-image-50236](/upload/resize_cache/iblock/90f/1nbpw4sp9q02rbze1htgogy2f80n3i61/454_302_2/Kejs_Alfa_Bank_eng_23.jpg)
![Alfa-Bank-image-50237 Alfa-Bank-image-50237](/upload/resize_cache/iblock/d5a/o7fd8s2acn52kh3xpaz4093f42h7umoz/454_302_2/Kejs_Alfa_Bank_eng_24.jpg)
![Alfa-Bank-image-50238 Alfa-Bank-image-50238](/upload/resize_cache/iblock/e4b/o5rbsmdl4ymi4jyxhh89k2jbkfke88nv/454_302_2/Kejs_Alfa_Bank_eng_25.jpg)
![Alfa-Bank-image-50239 Alfa-Bank-image-50239](/upload/resize_cache/iblock/776/iwxih6pff3ndpxax6g4p9lp8xnx07zi1/454_302_2/Kejs_Alfa_Bank_eng_26.jpg)
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