Alfa-Bank

Audit and guideline for bank.

Brief

Alfa-bank arrived to the decision to systematize the work with the brand. They had to analyze the attributes and create a guideline.

Decision

The first stage was an audit of the Alfa Bank's brand, during which we studied its positioning, visual image and communications. Also Fabula Branding conducted in-depth interviews with consumers and market research, which helped to draw conclusions about competitiveness.

At the stage of development of the guideline the agency's designers found a font solution, calibrated the corporate logo, created the rules for working with color, visual materials, layout, window dressing.