Hi:Health

Brief
Fabula Branding developed the name, identity, and platform of the Hi:Health brand.
The product represents a new generation of medicine. It is a comprehensive diagnostics system including portable gadgets, a mobile app that collects and analyzes information, and a global database. The system monitors the state of ones health, evaluates the chances of development of different diseases, and connects the user to respective medical specialists. The task of the agency was to show the advantages of modern personalized medicine through identity.
Hi:Health
Hi:Health
Hi:Health
Hi:Health
Hi:Health
Decision

The name Hi:Health is phonetically balanced and illustrates the nature of the brand its technological edge and individual approach to consumers. The first part Hi sounds like high and at the same time is turned into a greeting in brand identity.

The visual solution combines the technological nature of internal processes and personalized approach to each user. To show it, weve selected a colour scheme that creates the emotional atmosphere: the technological white and blue combination is balanced by the warm peach colour of the background. The style is emphasized by additional elements: large and readable typography (straight lines, right angles, sans-serif), laconic infographics, and photo style (portrait photos at a given angle). A detailed guideline with the rules of element combination has been developed to simplify further corporate style adaptation. Our team also created a presentation for the projects ICO.
Brand platform Brand book Logo Naming
Hi:Health
Hi:Health
Hi:Health