Belka Games. Office
Brief
A company specializing in the development of popular mobile games needed a rebrand. It already had a memorable name — Belka Games — but lacked a symbol to bring it to life. The goal was to create an identity that would reflect both the company’s character and the essence of its work.
The agency created a number of stories and illustrations in which squirrels were the main heroes of internal communications: they worked, relaxed, gave advice, and sometimes played little tricks.
Decision
The space branding system developed by Fabula Branding includes design guidelines for rooms and key locations, navigation, and a set of corporate information media.
Fabula Branding designers worked with each location individually and gave them attractiveness and charisma.
