Easy Soup
Identity and architectural concept, telling about the simplicity and naturalness inherent in the format of fast casual.
Brief
The first cafe of Easy Soup (a healthy fast food chain) opened in Minsk in autumn 2018. A new visual design system has been developed for it specifically for the Belarusian market. The brand strategy and design were covered by Fabula Branding, and the architectural solution was implemented by the team of Nikoengineering.
Decision
The Concept
Easy Soup represents the format of fast casual which is extremely relevant today. Fast casual brands support and develop a balanced approach to nutrition and combine express service (typical for fast food) with the benefits of healthy food.
BRAND STRATEGY AND DESIGN, ARCHITECTURAL SOLUTION
Analytics Brand platform Logo Creative Positioning
