Belkraft
Brief
Belkraft, the biggest textiles and vinyl films supplier for furniture manufacturers, underwent the process of repositioning and required an identity update. The task of Fabula Branding was to develop a new logo adaptable to different product categories and to create a comprehensive corporate style.
Decision
The logo, developed by Fabula Branding, consists of a typographic part—constant—and a graphic part that varies depending on the category. The imagery is based on curved, rhythmic lines that evoke associations with the material.
The adaptable black and white corporate style of a reference to the fashion industry.
This approach can be easily used to brand any kind of media.
A logo book developed by Fabula Branding will support future use of the identity.
