Carrot Care
Mental and physical health are interconnected. They form and protect the core of our personality, filling life with strength and joy.
Brief
A new app from Healthsurfing LTD offers a comprehensive approach to self-care.
The app offers to improve your well-being by monitoring your body, brain and blood parameters. It can be used to balance stress, improve nutrition and create healthy habits.
Fabula Branding has developed a name, a logo and an identity to help make the app more user-friendly and easy to understand to the user.
Decision
Communication begins with the unconventional, phonetically balanced name Carrot Care. A fun word play referring to the healthy and tasty vegetable is easy to remember and creates a positive mood.
The app works with the three 'layers' of the body: Body, Blood, Brain — taking care of each enables you to stay fit.
This idea is the basis for the logo — a graphic interpretation of a carrot slice, giving an insight into its inner structure. Corporate style is built on a bright combination of complementary colors — orange and purple - a stylish gradient and large fonts. The designed identity conveys the confidence, strength and motivation needed to start a new, more conscious life.
