Carrot Care

The app works with the three 'layers' of the body: Body, Blood, Brain — taking care of each enables you to stay fit.
Brief
Mental and physical health are interconnected. They form and protect the core of our personality, filling life with strength and joy. A new app from Healthsurfing LTD offers a comprehensive approach to self-care.
The app offers to improve your well-being by monitoring your body, brain and blood parameters. It can be used to balance stress, improve nutrition and create healthy habits.
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Decision

Fabula Branding has developed a name, a logo and an identity to help make the app more user-friendly, easy to understand and appealing to the user.

Communication begins with the unconventional, phonetically balanced name Carrot Care. A fun word play referring to the healthy and tasty vegetable is easy to remember and creates a positive mood.

The app works with the three 'layers' of the body: Body, Blood, Brain — taking care of each enables you to stay fit. This idea is the basis for the logo — a graphic interpretation of a carrot slice, giving an insight into its inner structure. Corporate style is built on a bright combination of complementary colors — orange and purple - a stylish gradient and large fonts. The designed identity conveys the confidence, strength and motivation needed to start a new, more conscious life.


Brand book Logo
Carrot Care
Carrot Care
Carrot Care
Carrot Care
Carrot Care
Carrot Care
Carrot Care
Carrot Care
Carrot Care
Carrot Care
Carrot Care
Carrot Care
Carrot Care
Carrot Care
Carrot Care
Let's talk about the strengths and weaknesses of your brand