Fabula Branding has developed a name, a logo and an identity to help make the app more user-friendly, easy to understand and appealing to the user.
Communication begins with the unconventional, phonetically balanced name Carrot Care. A fun word play referring to the healthy and tasty vegetable is easy to remember and creates a positive mood.
The app works with the three 'layers' of the body: Body, Blood, Brain — taking care of each enables you to stay fit. This idea is the basis for the logo — a graphic interpretation of a carrot slice, giving an insight into its inner structure. Corporate style is built on a bright combination of complementary colors — orange and purple - a stylish gradient and large fonts. The designed identity conveys the confidence, strength and motivation needed to start a new, more conscious life.
Brand book Logo