Holistica

Program is based on a synthesis of ancient Eastern medicine practices and scientifically proven approaches. The school’s founder, Irina Shimanskaya, is a dietitian, nutritionist, and expert in Eastern medicine who has dedicated her life to helping people improve their well-being through mindful nutrition and natural practices.

At the start of the project, Holistica had strong ideas, a team of professionals, and a unique educational methodology. However, it lacked a cohesive brand identity that could help structure its philosophy, expand its audience, and strengthen communication with clients.

To create a strong brand identity by developing:

● Positioning that reflects Holistica’s unique philosophy.

● Visual identity that attracts the target audience and speaks their language.

● Website design and structure that makes information easily accessible and encourages engagement.

Fabula Branding conducted in-depth research on consumers, competitors, and market trends. Based on this data, the agency developed brand positioning, communication strategy, and identity to systematize Holistica’s core message. Holistica’s philosophy is rooted in a balance between ancient holistic traditions and modern medical knowledge. The school takes a rational and accessible approach to well-being, making mindful nutrition and self-care simple, effective, and attainable for everyone. The brand’s tone of voice is built on motivation, understanding, openness, and warmth, ensuring that Holistica speaks to its audience in an inviting and encouraging way.

Magenta, used as an accent to create vibrancy and strengthen emotional connection with the audience. The logo reflects Holistica’s philosophy of holistic well-being and education. The wordmark is designed in a clean, modern sans-serif font, ensuring readability and a minimalist aesthetic. A stylized symbol references both medicine and nature, reinforcing associations with health, clarity, and balance. Complementary visual elements—such as images related to nutrition and wellness—enhance the brand’s storytelling and strengthen communication.

Key Features.

● Intuitive Structure & Navigation – Content is arranged in a logical sequence, ensuring users can easily find courses, programs, and key resources.

● Trust & Engagement – The website integrates statistics (such as student numbers and testimonials) to build credibility. Visual elements and key messaging reinforce the school’s expertise and impact.

● Seamless User Experience – The site is fully responsive, ensuring a smooth and accessible experience across all devices.

The Holistica brand now has a cohesive identity that:

1. Reflects the school’s philosophy—a blend of scientific knowledge and ancient traditions.

2. Attracts the target audience with a natural, minimalist aesthetic.

3. Enhances user engagement through a structured, visually appealing, and intuitive website.

The new visual language, structured communication, and enhanced website functionality have strengthened brand trust, expanded its audience, and solidified its presence in the online education market.