Have a closer look at the word sTOMATOlogy, and you’ll see a friendly name TO.MA.TO that is also quite new for the industry. This name is positive, rhythmic, and bright, and it helps distinguish the brand from competitors that stick to conservative naming approaches.
The visual components of the brand identity indicate expertise and professionalism that are of extreme importance in medicine. A laconic logo, clear geometrical lines, and calm green colour are intended to solve this task. Basic elements can be easily integrated in interior design solutions and adapted for various informational media.
The overall mood is created by interior communication solutions: unusual “X-ray” posters support the general medical topic but present it in a different way. Personal messages on various media add to the sincere and friendly feel of the brand.
Brand book Logo Naming