Fabula Branding researched the market, consumers and competitors, and conducted external and internal audits. The most important category trends were identified: consistency, flexibility in relation to audience demand, and convenience. Based on the results of the research, the agency's specialists developed the positioning of Right Kebab.
What is a good kebab? For Starkebab, it is a system in everything: in the quality of the products, in the thoughtfulness of the recipes, in the organisation of internal processes, in the service that is aligned and fine-tuned. The positioning also works for the HR-brand, presenting an experienced team with a transparent system of cooperation and mutual support.
The previous logo was somewhat over-detailed, making it difficult to read and place on different types of media. The move to a fast-casual format with the further possibility of becoming a franchise required a more versatile solution.
Fabula Branding's designers created a laconic font logo with a star, an inverse element easily incorporated into the letters. The corporate colours of yellow and red were retained, ensuring continuity. At the same time, the shades have been adjusted: the new palette forms a modern brand image.
Work on the restaurant's identity has involved the design of a large number of media. In order to reveal the idea of honesty and transparency inherent in the positioning, professional foods photography was carried out the establishment's products are shown close-up.